Sizzle & Spice is an artisanal Brooklyn-based brand specializing in handcrafted Asian chili oils made with vegan ingredients. The brand currently operates exclusively within New York City, with products available at local farmers markets and neighborhood shops.

The brand identity takes inspiration from the lively street food culture of Manhattan’s Chinatown and the broader Asian American food traditions that shaped the owner’s upbringing. It blends personal heritage with a modern sensibility, creating a visual language that feels both authentic and fresh. Bold colors, custom typography, and a hand-drawn logo come together with playful graphic details to capture the energy and spontaneity of street food culture. The brand intentionally stands out from local competitors by moving away from traditional Asian aesthetics, instead embracing a look that feels dynamic, and full of personality.